There seem to be a load of variations on the term assistant - what exactly is the correct name for someone who assists a photographer?

It may sound boring but it's also very important. A basic introduction to a complex topic.

Sponsored listings can be a great way to promote your photography. But far too many people don't set up their campaigns effectively enough. A guide to pay-per-click advertising, particularly Google AdWords, including keyword optimisation, effective use of adverts and landing pages, as well as the new ranking methods being used by search engines.

OK – so you’ve decided you want to be a photographer. And you’ve also rightly decided that the best way to do this is to get work as an assistant first. How do you do it? Here are a few ideas...